6 Ways to Optimize Your Blog Posts for SEO
Blogging is a good way to share your thoughts with the world. If you have a blog or are planning to start one, you will certainly come across the word SEO which stands for Search Engine Optimization, which is an activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. Getting good ranking is usually not an easy task and so in this post are 6 strategies you can apply to optimize your blog posts for SEO.
1. Keyword rich content
Before writing an article, do a keyword research. A popular tool for this task is Google Adwords Keyword Planner. This tool would allow you to find related keywords relevant to your blog as well as average monthly searches for the keyword and various combinations. At the time of this writing, searching the keyword term ‘seo’ gives the following results:
- seo (100k – 1M Avg. monthly searches)
- For Keyword (by relevance)
- seo services (10K – 100k Avg. monthly searches)
- seo optimization (10k – 100k Avg. monthly searches) etc
Doing this keyword research gives you an idea of what people are searching and hence you can tailor your posts appropriately. For your blog posts, include keywords in the following:
- Post title
- Post meta description
- Introductory paragraph
- Headings and subheadings
- Concluding paragraph
- Anchor text
- Title tags
When adding these keywords, make sure your post is readable. Less is more, so use keywords strategically.
2. Social media
Another great way to drive traffic to your website and improve your blog posts ranking in search engine is through social media. The following platforms can be exploited: Facebook, Twitter, Google+, Youtube, Instagram, Snapchat, Penterist, StumbleUpon, Quora, Stackoverflow, Slideshare etc. If you have interesting posts, share it on various social media platforms. The more people can engage on your posts, the better the ranking. Great and engaging posts encourages people to link to your posts and this shows Google that your posts are interesting and authoritative. This leads to search engine success because Google wants to show interesting and authoritative posts in its search results. Also, create a channel and make Youtube videos. Include a link to your blog posts in the description of your videos. Write a keyword rich description for your videos as well.
3. High quality content
Invest as much time as possible to create high quality content. The higher the quality of your post, the more value people will find from it and would be compelled to share it in their respective networks which in effect would improve the traffic to your site. To understand the impact of quality content, below is a brief story:
Michael, an affiliate marketer, puts in a bit more effort to create great content. He does his research, focusing on serving others needs and solving their problems. He puts a bit more time and thought into his content. When people visit his content, they’re blown away – they can’t believe what Michael is giving away to them for FREE. People get value from his content and enjoy it so much, that they feel compelled to like and share with others. They become raving fans and start to follow him, checking out all of the other additional content he provides. As a result of this, he becomes popular online and easily makes money from affiliate marketing. His business is prosperous and successful.
As you can see, high quality content is the number one requirement for success in blogging. It’s not about the quantity of posts you have but the quality so focus on producing quality content and do this regularly.
4. Website speed
Google favors websites that can load faster. If your page is taking forever to load, start investing time to improve the speed. A useful tool for analyzing and optimizing your site following web best practices is the Google PageSpeed Tools. With PageSpeed Insights, you can identify ways to make your site faster and more mobile-friendly.
5. Inbound and outbound links
An inbound link or back link is a hyperlink on a third-party web page that points to a web page on your site. Inbound links are important for SEO because Google and other search engines see multiple, relevant inbound links to a page as a sign that the content on that page is useful. One strategy to increase the inbound links to your site is do guest posting on popular and authoritative third-party websites within your niche. These websites would usually give you the possibility to add a link back to your site. On the other hand, outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific web page or website altogether. When you link out to related domains, it not only helps the search engine to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.
6. Search Engine Friendly URLs
Search engine friendly (SEF), human-readable or clean URLs are URLs that make sense to both humans and search engines because they explain the path to the particular page they point to. An example of a SEF is http://divosays.com/6-ways-to-optimize-your-blog-posts-for-seo. Using keywords in URLs is important for successful Search Engine Optimization efforts.
If you find the information in this post useful, be sure to share it with your fellow bloggers and friends via Facebook, Twitter, Google Plus or any of your social media forums.